Obama/Biden Facebook page fans: 2,131,733
vs McCain/Palin- 573,875
It was revealed that the Obama campaign placed a billboard ad in the XBox 360 game Burnout Paradise. Brilliant. This Presidential election has totally transformed campaigning. Obama, especially realed in the youth with his great use of new media. This is the new age. Lateral thinking is now needed in order to reach the youth.
My favourite Obama touch was when Obama supporters received a mobile text message from the Obama campaign stating who the VP pick was, before the media got a hold of it. Talk about fan loyalty. Perhaps brands should pick up a few tips from Obama.
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