If you are in the media world, please persuade your boss to enroll you on the Media Business Course. Hands down the best course I have participated in my life. I learned more in these 4 days than 6 months on the job. Held at the Grand Hotel in Brighton, and sponsored by the Advertising Association, it combined speakers from all walks of the media world, as well as a brief for the amazing new X-box Kinect!
Highlights from me were hearing the one and only Rory Sutherland speak and being introduced to each media by the most important people in their respected fields - Glen Wilson, Posterscope, Mike Gordan, Global Radio, Adam Freeman - Guardian News (who actually gave away an iPad!)...just to name a few!
When I started job hunting in the industry, my one and only objective was a creative agency, it was that or nothing. But media is so much more, and it really made me appreciate what my industry does and how lucky I am to be involved. Seriously, what other industry has nearly all its speakers swear on stage in a professional environment! Love it
Best of all, our syndicate won the course and an Xbox. But even better are the people I met and learning how to come up with a brilliant pitch in less than 48 hours!
But if you do go, make sure you get plenty of sleep before....
