I am always amazed at how marketing is in our every day lives, with everything we do. Technically, we even advertise our selves on a day to day basis, with how we dress, act, and something called first impressions. While completing applications for advertising agencies graduate schemes, many agencies ask to describe yourself as a brand. So I am on a journey to market myself to specialists who advertise amazing products everyday...wish me luck!
Anyways, the reason for all this, is an article on the Brand Republic website this morning explaining the rejection of the US Bailout Plan was due to 'bad marketing'. An interesting approach, just to show that anything can be marketed. CEO of Euro RSCG explains that no one properly explained the plan in simple terms to Americans. By using the word 'bailout', the common American links the word with failure. A more successful approach would have been the word 'rescue' which denotes heroism, which apparently, Americans love. Go figure.
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