unboring

This is the ad I love the most at the moment, its pretty old..all the way back to 2002...uh ok not that old. Ikea's "Lamp" from Crispin Porter + Bogusky, Miami. Anyways, its one of those you need to watch more than once cause it keeps drawing you back. And those are the ones that are successful from a consumers point of view, in my opinion. Then agains, Ikea has established itself so well as a brand, it can afford to be humourous. On the topic of Ikea, I love that you can tell that its an Ikea ad, even without the logo..the branding is just that good. Bright yellow and blue- hmmm, those were my school colours too...