No posts for a long time...been sorting out some annoying details- work visa, job applications, flat hunting....life.
Unbelievably its christmas time again, and this christmas will be a very interesting one from a marketing perspective. Brand Republic did a poll on the streets of London asking if people where going to spend less this christmas on presents? The general consensus is yes, and also cutting back on other aspects of life.
This is an interesting one to watch. With the credit crunch hitting just before christmas, the family and friends side of the holiday will dominate and a less materialistic christmas will be celebrated.
Picking up on this, brands have already begun their end of year strategy. Marks and Spencers and John Lewis are just 2 of the stores having a before christmas sale...which makes the shopoholics think what the after christmas sales will be like.
Good to see most stores are sticking to a christmas ad.... and unsuprisingly they all focus on family and friends gathering at home, merry, and lots and lots of food.
The Marks and Spencers ad makes me go all warm inside wishing I had friends like Twiggy:
The John Lewis ad is simple and clever, and I can't get enough of the version of the Beatle's "From me to you". Kind of makes you wonder why no one has thought of using this song in previous xmases.
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